With Openbeauty, you can easily track your salon’s performance and analyze your business in detail. The Reports & Analytics section provides a complete overview of both revenue and customer activity through clear visual insights.

Reports

In the Reports section, you can select any date range to analyze your performance on a daily, weekly, or monthly basis. Report formats:

• PDF: Ideal for a quick and general overview of performance
• Excel: Suitable for in-depth analysis, data processing, and creating custom reports

Reports summarize customer activity, including:

• Registered customers
• New customers
• Returning (regular) customers

This allows you to easily analyze customer loyalty and service usage trends. By reviewing reports regularly, you can:

• Track revenue and appointment trends
• Analyze customer behavior
• Improve business planning and marketing strategies

Tip: Use the filters in the report screen to quickly generate period-based or service-based analyses.

Analytics module

The Analytics page provides a detailed visual overview of your salon’s performance through charts. Each chart represents a different metric. This section offers time range options such as 1 week, 1 month, 3 months, 6 months, and 1 year, allowing you to track both short-term and long-term trends.

With analytics you can:

• Monitor daily and weekly trends
• Identify which channels generate the most appointments
• Analyze the most used payment methods
• Identify popular services to optimize promotions and packages
• Evaluate customer loyalty and service quality
• Measure staff performance and identify top revenue-generating services